EcoMobility World Festival is a month-long presentation of an innovative and forward thinking urban transportation culture. One neighborhood that is temporarily converted into an “ecomobile neighborhood” presents a real-life vision of car-free urban living for the future. In September 2013, over 4,300 residents of Haenggung-dong neighborhood adopted an ecomobile lifestyle for an entire month. Instead of driving private automobiles, residents of all ages and from all walks of life made their daily commute to work or school, trips to the shops and to leisure activities using a combination of their feet, pedal power, and light electric vehicles.
The EcoMobility World Festival concept was initiated by ICLEI – Local Governments for Sustainability. ICLEI aimed to show that an urban ecomobile lifestyle can be implemented in cities all over the world by temporarily transforming a neighborhood that demonstrates the green mobility. UN-Habitat, the United Nations Agency for sustainable urban development, took the role of co-organizing partner, promoting of the Festival through their various channels and contributing technical recommendations. In 2011, Mayor Tae-Young Yeom of Suwon City, South Korea decided to take the lead of implementing this unprecedented project in the neighborhood of Haenggung-dong.
See Festival Idea for more information.
EcoMobility is travel through integrated, socially inclusive, and environmentally-friendly transport options, including and integrating walking, cycling, wheeling, and passenging. EcoMobility requires a change in habits and behavior. An ‘ecomobile city’ develops, improves, and encourages the use of alternatives to a personal automobile. It promotes an attractive environment and a high quality of life while enabling its citizens and visitors to meet their mobility needs without jeopardizing sustainability. A change in travel behavior requires coordination from various actors, including policy makers, transit companies, experts, and users. Local governments develop roles as facilitators for local innovation and as testers of new models of cooperation between these groups.